Hasslein Blog: Coca-Cola Asks "Unsuspecting" Train Riders (In Other Words... Actors) to Unlock Their Inner 007

REFERENCE GUIDES BY GEEKS, FOR GEEKS

Hasslein Blog

Friday, October 19, 2012

Coca-Cola Asks "Unsuspecting" Train Riders (In Other Words... Actors) to Unlock Their Inner 007

by Rich Handley

Now pay attention, Double-Oh-Seven. Coke Zero has released a video showing what it purports to be "unsuspecting train passengers" challenged to "unlock the 007" within them for a chance to win exclusive tickets to see Skyfall, the next James Bond film. Those interested in winning, according to the video's description on YouTube, had to work their way past a long string of obstacles and reach a specified location within 70 seconds.

Now, I think it's pretty clear that everyone in the video is an actor, and that the entire thing is staged. This isn't so much a spontaneous stunt at a train station as it is a commercial. But putting that aside for a moment, it's pretty inventive.

Still... first Heineken and now Coke. Is it just me, or has James Bond developed an affinity for carbonated beverages of late? Let's just hope he forgoes the usual "shaken, not stirred" routine, or he'll ruin his tuxedo jacket.

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